STOP PRESS
Alt.Fiction,is  Writing East Midlands' programme of science-fiction, fantasy and horror writing events.
The 2011 event takes place over the weekend of 25th and 26th June at QUAD, Derby. The event features over 50 authors, editors and agents from the field taking place in a range of writing workshops, panel discussions, readings, podcasts and more. I would be grateful if you could pass the event on to you writing group, as I am sure that it would be of interest to some of your members.

Further information is available at www.derbyquad.co.uk/altfiction
 
Five Degrees Of Metadata: Small Changes Can Mean Big Sales
By Nick Ruffilo
 
We know that good metadata can drive sales. What we sometimes forget is that a lack of good metadata is a sales killer. Look at it this way: if your book is shelved in the wrong location in a bookstore, it has little chance of selling. Online retailers, meanwhile, are becoming increasingly sophisticated, monitoring sales and customer data to create recommendation algorithms to push sales. Without good data, your books will either be dropped from those recommendations (as they aren't bought) or they will be incorrectly recommended (and therefore never bought).
 
Ensuring good data doesn't have to be a major operation. While I believe all metadata is important, and the better the metadata, the better the sales, you can start by simply ensuring the essential, most basic elements: title, author, description, page count (physical)/word count (e-book), reading level, and categories.
 
A one-sentence description regurgitating a book's category and author won't do anything. But a book with 25 categories will only get the book lost, as bookstores fail to find the right place to stock it, and Amazon buries it for lack of relevance.
 
When Little, Brown categorized Twilight, did it chose "vampires," which weren't the bestselling shoo-ins they are now, or was it just another angst-ridden teen romance? I don't know, but this brings us to another benefit of good data: analyzing trends.

Buzan's iMindMap

 

  

 

 

New AuthorCraft news editor,Jjournalist and Poet Ian Reed

AuthorCraft welcomes journalist and Poet Ian Reed as the news editor for both the website and our regular newsletter. Ian Reed is a former correspondent with Reuters news agency, where he wrote book reviews and forex market analysis. More recently, he was a features writer for Standard & Poor's in New York.

His poems have found their way into U.S. literary journals and BBC broadcasts, and even onto the lips of Judi Dench and Kenneth Brannagh. Meanwhile, Ian has accumulated many acting credits of his own on three continents. He is a narrator of talking books, an Argentine-Tango performer, a competitive swimmer, and a regular yoga practitioner.  Send your news stories to advice@authorcraft.co.uk 

Events

June 11 Mendham Writers Summer Course – Writing For Children, London E17

With Brandon Robsaw, 10am-3pm, £40 with refreshments. www.mendham-writers.com. To book, contact rochellescholar@yahoo.co.uk; tel.: 07743 898 043.

June 18-19 Great Writing Conference, Imperial College, London University

Among the presenters, Leslie Tate will contrast character-led fiction with plot-driven stories and discuss "the five main elements that go into a great novel." Contact: conference@greatwriting.org.uk

Sept. 2-4 2011 Festival of Writing, National Association of Writers' Groups (NAWG).

Hosted at Nottingham University, and set in 330 acres of landscaped parkland, the festival will host Writing Workshops led by James Nash, Tim Wilson, Julie Bokowiec, and Steve Bowkett. And our very own Chris Day will be speaking too! Price for two nights' accommodation (single, en-suite), full board, and four workshops: £220 for NAWG members, £240 for non-members. More details at http://www.nawg.co.uk

Competitions

Closing Date: June 30New Meridian Writing Short Story Competition

Original unpublished stories welcomed up to 3,000 words (with no lower limit) in any genre / theme. Open to new and published authors. Submission details at www.meridian-writing.co.uk.
Closing Date: June 30Rhyme and Reason Short Story Competition
Email story/stories on the theme of Time to anne@annereynoldstraining.com, including the title(s), name, address plus home and mobile telephone nos. Download entry form at http://www.irhh.org/sitehome/fundraising/fundraisinggroups/rhyme_reason.html.Closing Date: June 30
Rhyme and Reason Poetry Competition
email poem(s) on the theme of Time, no longer than 30 lines, to wallisjill@hotmail.com, including the title(s), name, address plus home and mobile telephone nos. Download entry form at http://www.irhh.org/sitehome/fundraising/fundraisinggroups/rhyme_reason.html.Closing Date: July 14 – LIPPfest 2011 Poetry Competition
Inaugural Leeds Independent Presses Poetry Festival. Details at http://www.nawg.co.uk/competitions/open-competitions/.Closing Date: Oct. 31
NAWG Open Short Story Competition
Stories from 500 to 2000 words. Details at http://www.nawg.co.uk/competitions/open-competitions/. Sponsored by The Berforts Group.

Publishing Trends

E-Book Bonanza!

Amazon reports that, for the first time, its e-book sales in the U.S. have surpassed its printed-book sales by volume (though not by total value).
Meanwhile, Bloomsbury posted a 20-fold increase in e-book sales to £1.5 million (over a 14-month period), though it's still a very modest portion of total group sales exceeding £100 million.

Will Online Retailers Squeeze Out Publishers?

"Do authors really need publishers anymore?" That is the provocative question posed by Nokia's Matt Shatz. In a recent article, he argues the traditional skills of publishers – such as achieving economies of scale in printing costs, and cultivating relationships with brick-and-mortar retailers – are fast becoming obsolete.
One sign the writing's on the virtual wall, according to Shatz, is recent downsizing by Random House in Manhattan. Publishers can only remedy their losing proposition, he argues, by recreating "in the digital world the scale advantages they enjoy with traditional marketing," along with optimizing data feeds accessible to search engines, developing close relationships with online reviewers, and using social media outlets to best effect. So far, he says, publishers' forays into the latter arena have been too small-scale.
The most likely winners from technological innovation, he argues, are the retailers, who can not only amass very large consumer bases but also have access to very precise data about what people have actually read with their electronic readers, rather than just what they are buying. Furthermore, "recent investments in self-publishing platforms by Amazon and Barnes & Noble, among others, have paved the way for a massive transformation, once digital sales offer enough upside to writers, a time not too far away."

Free E-Readers?

Michael Hyatt, CEO of Thomas Nelson Publishers, expects publishers to give away, or at least sell at large discounts, electronic reading devices to encourage take-up of digital reading. In addition to providing more information on readers' preferences, wider adoption of electronic reading will generate more revenue opportunities for publishers, he says, such as in-book advertising or sponsored links

A 'Bundling' Boom?

Hyatt also expects 'Bundling' to "happen in earnest this year". Publishers have long been selling collected works of an author, but other 'Bundles' coming into vogue include: selling a print version of a book together with its e-version; and selling a collection of titles on a particular topic.

Publishers as Morality Police?

The prize for sheer chill factor must go to Harpers, who recently introduced new language into their standard author contract allowing them to cancel the contract if an author's conduct lacks "due regard for public conventions and morals." What's more, the non-conforming author would have to repay the advance, along with "other legal remedies".

Publishing Politics

Campaigners struggling to maintain a citizen's right of library access have just been handed a new weapon. Threatened closure of Stony Stratford Library by Milton Keynes Council prompted local townspeople to empty the library's entire stock by rampant borrowing. Such tactics might prove just as eloquent as Alan Bennett's recent denouncement of library closures as "child abuse" in getting local councillors throughout Britain to see the light.
Other News
Peter Jackson's masterly depiction of the tales of J.R.R. Tolkien will resume with the movie release of 'The Hobbit: An Unexpected Journey' in December 2012. Martin Freeman plays the reluctant hero, Bilbo Baggins, while Sir Ian McKellen, Elijah Wood, and Andy Serkis reprise their roles as Gandalf the Grey, Frodo, and Gollum, respectively. A second movie to complete Bilbo's tale, entitled 'The Hobbit: There and Back Again' is scheduled for release in December 2013.