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Given your book the best start in life!
Many authors rush to publish as soon as the books arrive from the printers and wonder why their book launch didn’t quite hit the mark. To give a book a fighting chance, you need to plan a full programme of social media, promotions, joint ventures, PR and trade book promotion to give everyone time to review it and promote it to their members or readers.
Book Launch Countdown is a fully mentored campaign over a three month period which help you to orchestrate all the activities you need to happen to make your book launch a success. It also includes a place on our London based Author Marketing workshops.
PACKAGE ONE
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Audio recorded journalist led telephone interview with author
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Transcribe the recording to produce a Word document
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Write a press release based on the interview
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Create a 3D book image for the press release
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Write an Advance Information Sheet for the book buyers of the national chains and independents
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Create an Electronic Press Kit to include author biography, press release, and sample chapters
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Create a bespoke list of journalists and appropriate media for the book genre
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Distribute the EPK to selected media
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Provide a central contact point for all media enquiries
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Dispatch review copies as required
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Issue ISBN and collate the data entry for the national book databases
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Identify book BIC categories, keywords and metadata
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12 weeks of author mentoring based on our Book Launch Countdown programme
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Free tickets to our monthly London Author Marketing Workshop (together worth £471)
All the above £1,500 plus VAT
Package Two - Viral Video Campaign
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We film a journalist style interview with the author in a convenient location within the M25
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The shooting style is similar to ‘BBC Newsnight’ and is artistically and professionally lit
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The author is not looking into camera but is having a conversation looking at the interviewer, which is not as daunting
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During the interview, using open questions, we encourage the author to talk in depth about their specialist subject with passion and enthusiasm with interviewer putting themselves in the position of the potential reader.
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Additionally, we would film a section directly into camera for the author to use on the home page of their website, or as a ‘call to action’ on a landing page.
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In advance of the interview we would talk to the author to discover what problems or issues that potential readers might be searching for online, so that additional clips can recorded for YouTube on those subjects
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After the recording, the audio track is then transcribed in order to produce a Word document of the conversation. A copy of this is given to the author.
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Our in-house journalist will then use the transcript as th basis for writing a press release for the Electronic Press Kit.
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The audio can also be edited and repurposed as an MP3 which could be used as a Lead Response incentive.
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A full day of video editing in studio is included to produce the various programmes and upload them to YouTube.
This service includes;
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Location shoot (within the M25) to shoot a journalist style interview
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Transcription of the interview
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Full day of video editing to produce YouTube promotional videos clips for the book and a Book Promo Video for your website
The Video Package costs - £1,500 (plus VAT).
Both packages together - £3,000 (plus VAT)
Click here to complete a booking / enquiry form
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